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Conjoint Analysis Tutorial (1)
In marketing research, conjoint analysis is a very useful technique for determining preferences of consumers. Being somewhat more advanced, a conjoint analysis is trickier to get right than just a...
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Image may be NSFW.
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Conjoint Analysis Tutorial (2)
Part 1 of this tutorial showed you how to prepare for choice based conjoint analysis by setting goals and designing a questionnaire. Now it’s time to take a look at how to analyze the results from this...
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